Megyn Kelly, a conservative commentator, is furious that Versace has become the latest company to betray its clientele by collaborating with transgender influencer Dylan Mulvaney. The high-end fashion brand completely disregards its core customer base by supporting gender ideology that challenges biological reality and traditional values, joining Nike and Bud Light in this endeavor.
Megyn Kelly Leads Charge Against Versace
Megyn Kelly, host on YouTube and Sirius XM, has declared war on Versace for featuring Dylan Mulvaney in their women’s clothing line promotions. She boldly warned the fashion giant that they could face the same devastating boycott that cost Bud Light millions in sales and market value earlier this year.
🔥🚨BREAKING: Versace just enlisted transgender influencer Dylan Mulvaney to promote their women’s collection in an attempt help boost their decline in sales. pic.twitter.com/8E27S4P1nx
— Dom Lucre | Breaker of Narratives (@dom_lucre) May 9, 2025
Kelly minced no words in her criticism, posting on social media: “Versace, you are our new Bud Lite.” Her message included footage of Mulvaney wearing a Versace dress while dancing to Madonna’s “Material Girl,” highlighting what many conservatives see as an affront to women.
This partnership marks yet another example of corporations pushing progressive ideology while ignoring the beliefs of their traditional customer base. The growing trend of featuring transgender influencers in women’s product marketing has sparked intense debate about the definition of womanhood and biological reality.
‘You Are Our New Bud Lite’: Megyn Kelly Blows Up on Versace for Dress Ad Featuring Dylan Mulvaneyhttps://t.co/AyGZf0XQgX
Which one is prettier the owner or the fake woman 🤢🤮 pic.twitter.com/INxc1Gzgjj— Blls Bailey (@BaileyBlls) May 11, 2025
Growing List of Controversial Brand Partnerships
Mulvaney, who rose to fame on TikTok during the COVID pandemic and now boasts over 10 million followers, has secured partnerships with numerous major brands despite having no particular expertise or qualifications. The influencer reportedly earns over $1 million from promotions with companies including Kate Spade, Ulta Beauty, CeraVe, and now Versace, leveraging transgender identity into a lucrative career.
Kelly previously criticized Nike for having Mulvaney promote women’s sports bras despite biological differences, stating: “Dylan’s been taking some sort of a hormone that has turned Dylan into some… I don’t know what’s happening there, but those are not breasts.” Her comments reflect growing frustration among conservatives who see these partnerships as denying biological reality and potentially harmful to impressionable young people.
The Bud Light partnership with Mulvaney resulted in devastating consequences for the beer brand, including boycotts, a bomb threat, and significant financial losses. Distributors reported concerns as sales plummeted and cultural icons like Kid Rock and Travis Tritt publicly denounced the company.
The Real Cost of Woke Marketing
Brands embracing transgender influencers often misjudge their core customer base’s values and priorities. Kelly highlighted this disconnect, suggesting that if a biological woman displayed characteristics similar to Mulvaney, brands would consider them “unwell” rather than offering endorsement deals.
“If there were a woman who looked like that, she couldn’t get an endorsement because they say she clearly is unwell” – Megyn Kelly.
The controversy reflects a larger cultural shift. Many Americans feel corporations are prioritizing progressive ideology over product quality and consumer preferences. While some social media users dismissed the potential impact on a luxury brand like Versace, the Bud Light experience demonstrates that consumer activism can significantly impact even established brands.
Conservative consumers increasingly view their purchasing decisions as political statements, refusing to support companies that promote values contrary to their beliefs about biological reality and traditional family values. This growing movement of consumer activism represents Americans taking a stand against corporations that seem determined to push progressive ideology regardless of marketplace consequences.
Sources:
https://nypost.com/2023/04/12/megyn-kelly-blasts-bud-light-nike-for-dylan-mulvaney-ads/