Cyber experts sound the alarm as Black Friday approaches, warning shoppers to be vigilant against online scams that cost consumers millions last year.
Black Friday Brings Bargains and Risks
As the holiday shopping season kicks off with Black Friday, consumers are eagerly anticipating deals and discounts. However, this shopping frenzy also attracts cybercriminals looking to exploit unsuspecting bargain hunters. The UK’s National Cyber Security Centre (NCSC) has warned shoppers starkly, revealing that over £11.5 million was lost to online scams during last year’s Black Friday period. This figure represents an alarming increase of nearly £1 million compared to the previous year, highlighting the growing sophistication of fraudsters.
Black Friday Alert! 🎉 Avoid scams:
✅ Shop trusted suppliers.
✅ Verify addresses & reviews.
✅ Beware of deals that seem “too perfect.”
Spend smart!💡 #ConsumerProtection #BlackFridayTips pic.twitter.com/XqQmoM0pYe— CGSO Ombud (@cgsombud) November 18, 2024
The NCSC has launched a campaign promoting two-step verification as an essential security measure to combat this rising threat. This extra layer of protection can prevent unauthorized access to accounts even if passwords are compromised. Shoppers are strongly advised to implement this feature across their online accounts, especially those used for shopping and banking.
🛍️ Spotted a Black Friday deal that seems too good to be true?
🛍️ Criminals create fake websites that impersonate big brands. Before entering any personal or financial details, verify the site’s authenticity. Don’t fall for it—Take Five and stay safe! pic.twitter.com/VQDdjElUwe
— Northumbria Police (@northumbriapol) November 18, 2024
Tactics to Watch Out For
Cybercriminals often employ tactics designed to create a false sense of urgency, pressuring consumers into making hasty decisions. Limited-time offers and countdown timers are common ploys used to rush shoppers into purchases without proper consideration. The NCSC warns against falling for these tricks and recommends taking the time to research sellers thoroughly and rely on trusted reviews before making any transactions.
“As we head into the holiday shopping season, people are understandably eager to find the best deals online.” NCSC chief executive Richard Horne
NCSC chief executive Richard Horne emphasizes the importance of secure passwords and two-step verification. He also cautions that cybercriminals are becoming increasingly sophisticated, sometimes using AI to craft convincing scams that are harder to detect. This technological arms race underscores the need for constant vigilance and updated security practices.
Government and Law Enforcement Response
The UK government is taking the threat of online fraud seriously. Fraud minister Lord Hanson has thrown his support behind the Stop! Think Fraud campaign, urging shoppers to exercise caution and avoid clicking on suspicious links. This initiative aims to educate the public about safe online shopping practices and provide resources for those who may have fallen victim to scams.
“We know that more needs to be done to tackle online fraud.” Fraud Minister Lord Hanson
Action Fraud, the UK’s national reporting center for fraud and cybercrime, has released concerning statistics. Their reports indicate that 43% of fraud cases involved social media platforms, while 19% were linked to online marketplaces. These figures highlight the need for increased scrutiny when shopping through these channels. Interestingly, the age group most affected by fraud is 30-39-year-olds, followed closely by those aged 40-49, dispelling the myth that only older individuals fall victim to online scams.
Protecting Yourself This Black Friday
Adam Mercer from Action Fraud offers practical advice for shoppers. He stresses the importance of not feeling pressured to buy and recommends using credit cards for purchases, as they often provide better protection against fraud. The Stop! Think Fraud’s website has been set up as a valuable resource, offering a wealth of information and tips for safe online shopping.
As Black Friday approaches, consumers are encouraged to stay informed, remain skeptical of deals that seem too good to be true, and prioritize their digital security. By following expert advice and utilizing tools like two-step verification, shoppers can enjoy the benefits of online deals while minimizing their risk of falling victim to cyber scams. Remember, a moment of caution can prevent a lifetime of regret when it comes to online shopping security.
Sources:
https://www.independent.co.uk/tech/action-fraud-hanson-government-b2648739.html