Budweiser revealed its Super Bowl LX commercial on Good Morning America, showcasing the friendship between a Clydesdale horse and a bald eagle as the beer company marks its 150th anniversary alongside America’s 250th birthday celebration.
Classic American Symbols Take Center Stage
The 60-second advertisement opens with a young Clydesdale running across farmland before discovering a recently hatched baby bird in a nest. Set to Lynyrd Skynyrd’s “Free Bird,” the commercial shows the unlikely pair developing a protective bond. The horse shields the bird from rain while the eagle uses the Clydesdale’s back to practice flying. Both animals mature throughout the spot, culminating in a dramatic scene where the full-grown eagle soars behind the galloping horse.
For 150 Years, This Bud’s For You. Watch our Super Bowl LX commercial now. pic.twitter.com/jdzyInzlC8
— Budweiser (@budweiserusa) January 26, 2026
The emotional climax features two farmers watching the majestic scene unfold, with one asking the other, “You crying?” The moment captures the advertisement’s appeal to traditional American values and patriotic sentiment that Budweiser has cultivated for decades.
Marketing Strategy Behind the Message
Todd Allen, senior vice president of marketing for Budweiser at Anheuser-Busch, explained the company’s approach to this year’s Super Bowl commercial. Allen stated that celebrating both Budweiser and America required exceptional storytelling. The advertisement combines the company’s signature Clydesdale horses with America’s national bird to create what Allen describes as an awe-inspiring experience for viewers.
Do you really think we're going to forget this because you put an eagle in your commercial? pic.twitter.com/zsf10ESh06
— Noia (@Noia2014) January 26, 2026
Super Bowl Advertising Tradition Continues
Budweiser’s Super Bowl commercials have become cultural touchstones, frequently featuring Clydesdale horses in emotional storytelling that resonates with American audiences. This latest effort maintains that tradition while incorporating additional patriotic symbolism through the bald eagle. Super Bowl LX takes place February 8 at Levi’s Stadium in Santa Clara, California, where millions of viewers will see the commercial during television’s most-watched annual event. The advertisement represents Budweiser’s continued investment in Super Bowl marketing, demonstrating the enduring value companies place on reaching the game’s massive audience.